A Bathing Ape (BAPE) is a Japanese streetwear brand that was founded in 1993 by Nigo, real name Tomoaki Nagao. BAPE was a pioneer in bringing a new style to the Japanese fashion scene and had a significant impact on global streetwear culture.
The brand was first introduced in Tokyo and quickly became known for its unique designs, including the iconic "Ape Head" logo and the camouflage pattern that has become one of BAPE's hallmarks. Initially, the brand only had a small store in Tokyo, but its popularity has grown, mainly due to support from musicians and celebrities.
BAPE has earned its reputation through limited editions and significant collaborations with other brands and artists. Limited edition collections and exclusive collaborations have contributed to BAPE's cult status among streetwear enthusiasts. The brand has thus become a symbol of luxury and unique style.
Over the years, BAPE has expanded its product range to various sectors, including footwear, accessories and children's clothing. Nigo was a key figure in the development of the brand, but in 2011 BAPE announced that Nigo was leaving the company. Subsequently, the brand was taken over by I.T Limited, which enabled further global expansion.
Despite several changes over the years, BAPE has maintained its prestige and remains one of Japan's most distinctive streetwear brands. Her limited editions and collaborations with other fashion houses and artists continue to attract the attention of fashion fans around the world.
